Industries · Dental practices
Website compliance for dental practices
A dental practice's website carries health-sector legal risk without health-sector compliance staff: advertising pixels on appointment-booking pages have produced eight-figure settlements against health systems, accessibility suits target medical and dental sites heavily, and online intake touches sensitive data. Complidar scans dental sites for the 22 website-visible risks: tracker placement, consent, accessibility, and marketing mechanics first among them.
The tracker problem on health-adjacent sites
The most expensive recent pattern in health-sector web litigation is mundane: a Meta Pixel or ad tracker on pages where patients book appointments or describe symptoms. Henry Ford Health ($12.28M) and Advocate Aurora ($12.25M) both settled over exactly that, and FTC enforcement against GoodRx and BetterHelp punished health-adjacent businesses for sharing user data with advertisers. A dental practice running standard marketing tags on its booking flow is running the same configuration.
Washington's My Health My Data Act and similar consumer-health-data laws now extend this theory beyond HIPAA-covered contexts: 'consumer health data' includes information a website collects about someone seeking care. Complidar's health-data and tracker checks are built for precisely this seam.
Accessibility and the rest
Healthcare providers are a steady target sector in ADA web filings: appointment forms without labels, image-heavy service pages without alt text, and PDF patient forms a screen reader can't complete are the recurring citations. Add TCPA exposure from appointment-reminder texting programs and auto-renewal rules if you sell membership plans, and a dental site's legal surface looks nothing like 'just a brochure site.'
What the scan checks for dental practices
- Advertising and analytics trackers on appointment, contact, and service pages (the Henry Ford / Advocate Aurora pattern)
- Consumer-health-data signals (MHMDA-class state laws) on intake and booking flows
- Full WCAG/axe-core accessibility pass, including form labeling on patient-facing forms
- TCPA consent language on appointment-reminder and marketing SMS signups
- Privacy-policy completeness against what the site actually collects
- Session-replay tools recording form entry (CIPA wiretap exposure)
Common questions
We're HIPAA-covered. Doesn't that already cover the website?
HIPAA governs PHI in your practice systems; the recent settlements punish what marketing trackers on the public website did with visitor data. That's a different layer, enforced under FTC authority, state privacy, and wiretap theories. Complidar doesn't audit HIPAA programs; it shows you what your public site sends to third parties, which is where these cases start.
Can our booking page really have a Meta Pixel problem?
If the pixel fires on pages where someone selects a service or books a visit, the data flowing to the ad platform can describe care-seeking, which is the exact fact pattern in the health-system settlements. The scan captures every request your booking pages make and names the recipients.
Is this legal advice for our practice?
No. Complidar reports are automated diagnostics with evidence and comparable settled cases attached, built to hand to your attorney. They tell you what's on your site; counsel tells you what to do about it.
All 22 checks · up to 120 pages · no card
Last updated 2026-06-11 · Informational, not legal advice: how to read this